Research Services

Baseline research

Also known as feasibility study, baselines are studies conducted before program is roled out. It is done to enable an organisation to understand the environment in which it operates, including understanding merits and demerits which underlie a project, a program or a process.

Market research

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

Audience research

Audience research is defined as any communication research that is conducted onspecific audience segments to gather information about their attitudes, knowledge,interests, preferences, or behaviours with respect to prevention issues.

Opinion research/opinion polling

An opinion survey is an inquiry into public opinion conducted by interviewing some participants from a larger population, where each of those selected is chosen randomly. It generally involve designing an experiment and collecting quantitative data. For this type of research, the measurements are usually arbitrary, following the ordinal or interval type.

Situational analysis

It is collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment. It is an essential part of any business or marketing plan and should be reviewed periodically to ensure that it is kept current. It can also help in identifying strengths, weakness, opportunities, and threats to the organization or business.


It is the process of finding and correcting spelling, grammar, punctuation and formatting errors. If you had proofread your book listing, you would've been able to afford that matinee show. Proofreading errors, even if they cost nothing as far as money, can be pretty embarrassing. Failing to properly proofread your material before it leaves your desk can not only be embarrassing, but also lead to miscommunication. Proofreading is the last step in your writing and editing process. You should have written and edited your work for general coherence and flow before proofreading. In the publishing world, there are several stages of editing before the proofreading stage, including substantive editing and copy or line editing. However, when you are revising your own work, you'll probably combine line editing, a grammar and spelling check, with proofreading, checking for typos, formatting and style.

Technical editing

Technical editing is the editing of scientific, engineering, medical, or other complex documents for both language and content issues. Technical editing may also include substantive editing, including suggesting revisions to enhance clarity, persuasiveness, and effectiveness of the text's organization, as well as queries on factual content.

Peer reviewing

Peer review is the evaluation of work by one or more people of similar competence to the producers of the peers. It constitutes a form of self-regulation by qualified members of a profession within the relevant field. Peer review methods are employed to maintain standards of quality, improve performance, and provide credibility. In academia, scholarly peer review is often used to determine an academic paper's suitability for publication. Peer review can be categorized by the type of activity and by the field or profession in which the activity occurs

Type setting

Typesetting is the composition of text by means of arranging physical types or the digital equivalents. Stored letters and other symbols (called sorts in mechanical systems and glyphs in digital systems) are retrieved and ordered according to a language's orthography for visual display.

Data banking

In telecommunications, computing, and information architecture, a data bank or databank is a repository of information on one or more subjects – a database – that is organized in a way that facilitates local or remote information retrieval and is able to processes a large number of continual queries over a long period

Data collection

is the process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables one to answer relevant questions and evaluate outcomes.

Report writing

A report or account is an informational work, such as writing, speech, television or film, made with the intention of relaying information or recounting events in a presentable form. A report is made with the specific intention of relaying information or recounting certain events in a way that is concise, factual and relevant to the audience at hand. Reports may be conveyed through a written medium, speech, television, or film. In professional spheres, reports are a common and vital communication tool. Additionally, reports may be official or unofficial, and can be listed publicly or only available privately depending on the specific scenario.

Literature review

A literature review is an evaluative report of information found in the literature related to your selected area of study. The review should describe, summarise, evaluate and clarify this literature. It should give a theoretical base for the research and help you (the author) determine the nature of your research.

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Communication strategy

A communication strategy is the selection of appropriate communication objectives and the identification of the specific brand awareness and brand attitude strategy

Communication policy

A communication plan is a policy-driven approach to providing stakeholders with information.

Research proposals

A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research.

Grant proposals

A formal proposal submitted to a government or civilian entity that outlines a proposed project and shows budgetary requirements and requests monetary assistance in the form of a grant.

Project Conceptualization

The ability to invent or formulate an idea or concept. The conceptualization phase of a project occurs in the initial design activity when the scope of the project is drafted and a list of the desired design features and requirements is created.

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